Approvals and communication
We establish who approves changes, who communicates with the client and how urgent issues are escalated.
Agency Partners
White Label Google Ads Management for Agencies
Your agency can add Google Search Ads delivery capacity with a clearly defined working relationship. Patroda supports campaign planning, account reviews, ongoing optimization and landing-page recommendations for B2B and service-business lead generation.
We agree the account scope, communication route and reporting responsibilities before work begins. Tell us whether you need behind-the-scenes execution, an account review or support with a particular campaign problem.
Partnership
Active- Focus
- B2B Search Ads
- Ownership
- Client / agency
- Scope
- Agreed up front
Agency delivery
ScopedCampaign support with clear communication and reporting lines.
Discuss agency supportSupport That Fits Your Client Work
Campaign setup starts with the offer, locations, search intent and conversion definitions. For existing accounts, we review the structure, search terms, measurement and landing pages before proposing changes. Ongoing work can include ads, negatives, budget reviews and reporting, depending on the agreed scope.
Landing-page design and tracking implementation can be scoped separately. This keeps responsibilities visible when your agency, your client and Patroda each control different parts of the acquisition process.
Keep Client Ownership Clear
The client or your agency retains account ownership according to your existing arrangement. Patroda receives the access needed for the agreed work.
NDA and white-label options
If the engagement requires an NDA, white-label reporting or restrictions on direct client communication, include those requirements in the agreement.
Confidentiality
Confidential work will not be used as a public case study without permission.
What the Handover Should Include
Share the client’s offer, target locations, current account access, landing-page destinations and conversion definitions. Explain what the sales team considers a useful lead and what feedback is available. We then agree priorities, deliverables and the reporting format.
Make dependencies visible
A good initial scope makes dependencies visible. For example, an account review can identify a tracking issue, while implementing the fix may require access to a website or tag container controlled by another team.
B2B and service lead generation
Our focus is demand for business and professional services. Testing laboratories, certification providers and selected healthcare or local-service campaigns need different qualification criteria. We structure delivery around the actual account rather than reusing one generic campaign template.
FAQ
Common Questions
Practical questions agencies ask before starting a delivery partnership.
Can you work behind our agency brand?
We can discuss a white-label arrangement and agree reporting, confidentiality and client communication before starting.
Can you review an account without taking over management?
Yes. A review can be scoped around campaign structure, search terms, tracking and landing-page fit, with recommendations for your team to implement.
Are management fees the same as advertising spend?
No. Advertising spend is paid through the relevant ad account. Management and any additional development work are agreed separately.
Can you guarantee a lead volume or cost per lead?
No. Demand, competition, the offer, tracking and follow-up all influence results. We agree measurable objectives and explain what the available evidence supports.
Discuss Your Delivery Requirements
Tell us the industries you serve, the type of account support required and your preferred communication model. We will clarify whether the work fits and what an initial scope would include.
Discuss Agency Support
Agency Support
Patroda for Agencies
White-label Google Ads delivery with clear ownership from day one.
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